6 Strategies To Hype Up Your Next Launch

Before you slash your prices out of fear no one will buy, put your pen down and keep reading. Personally, I’m a huge fan of using bundles and bonuses over discounts because essentially they work the same, but one brings in more money..

Limited Time Discounts or Fast Action Bonuses

Personally, I love incentivizing those that sign up on my waitlist and sign up early, but you could also offer a discount/bonus for a set number of time or for everyone that attends your webinar or another offer. These encourage your lurkers to snag a spot quickly (aka less stress for you)!

Mid-Launch Surprise

You know that time between cart open and close when it’s pretty radio silent? Throw in a surprise! This one is perfect if you’re re-launching your signature offer but it’s getting a little stagnant.

Personalized Offers

Whether it’s using email merge fields to shout out your clients in their inbox or sliding in your clients’ DMs to grant them a special offer, it’s proven that the more personalized it is, the more likely they are to sign up!

Referral Rewards (think affiliate marketing)

You know those clients that are always sending their friends to you? Thank them with the gift of an exclusive discount/bonus. Make sure to tell them WHY you’re sending it their way in the hopes they’ll keep them coming!

Pay what you X 

Here’s some examples of really awesome sales in this category: 

• Pay what you can: Offer a sliding scale with an amount range and prompts to help your clients decide which structure suits them best

• Pay when you’re born: The year of your birthday is the discount amount you get!

• Pay what you want: Think of it as more of a donation (or better yet, use it to raise funds for an organization you care about); People who pay any amount get the bonus.

Bundles

Not only is this a win for your clients to save some money, but it’s a win for you too! Hence why this is my favorite option. Honestly now that I’m thinking about it, this is my bread and butter for loyal clients! If you have a monthly membership, this could look like offering a discount/bonus when they book for a YEAR. Or if you offer two different packages, they could save/earn something a little extra when they book the two at the same time.