the Blog
10 Ideas to Spice Up Your Lead Generation Strategy (that aren't just a PDF freebie)
Generating leads is essential for small businesses to thrive and grow. Effective lead-generation strategies can help small business owners attract potential clients, nurture relationships, and drive conversions. Bored with your PDF freebie? They probably are too. Here are 10 ideas to get you leads on repeat
An open letter to the Soulful CEO
Your purpose is your north star, and I think you’re ready to return home to your knowing and truth. You were made to make an impact that transcends this life.
Say it with Confidence: Elevate Your Language to Attract Higher Paying Clients
Are you thinking about raising your prices? Before you do, consider elevating your language first. The words and messages you use can help position yourself at a higher price point, even if your offer has stayed the same.
Brand Strategy vs Marketing Strategy: What's the Difference?
Brand strategy and marketing strategy are two distinct but closely related elements of a business's overall strategy. While they share some similarities, there are key differences between the two.
Revolutionize Your Marketing Strategy: How AI is Transforming the Game
I know AI has some of you freaked out and feeling the ick, but AI is here to stay. So why not embrace it, right? As a marketing coach and copywriter, I've found several ways to use AI to improve my business and clients.
Here’s my list of how I’m currently using AI.
Getting the right support for your business
One of the essential parts of growing your business is having a mentor. A mentor can provide support and advice and generally hold space for your big feelings when growing a business. But not all mentors are created equal. Someone can be GREAT at building their own business, but suck at mentoring others. Here are the top things to consider when finding the right coach or mentor and support level for you and your business.
Lessons learned after 1 year of focusing on 1:1 clients
A year ago, I flipped my business model to focus on 1:1 coaching. I knew it meant saying goodbye to some clients and essentially starting over from what I had already built in a year. I'm not saying it was easy, but WOW has it been worth it.
Here's my two (..or five) cents based off my journey. I'm really glad I didn't listen to every other business coach out there who said private coaching wasn't sustainable.
6 Strategies To Hype Up Your Next Launch
Before you slash your prices out of fear no one will buy, put your pen down and read these 6 strategies to bring in more money next launch.
How Understanding Psychology Make You More Money
SEO and algorithms only get you so far when there’s a human reading your content. Understanding these 4 elements of psychology help you make more money.
Are you leveraging the search-engine aspect of social media?
If your content isn’t rich with SEO and keywords, you could be leaving money on the table.
How to grow your business without getting the soul sucked out of you.
When it comes to being consistent in growing your business, I like to think of it like living a healthy lifestyle. It’s important to eat well and exercise, but too much of a good thing can go wrong. There’s no quick fixes and this is a marathon, not a sprint.