the Blog

An open letter to the Soulful CEO
Your purpose is your north star, and I think you’re ready to return home to your knowing and truth. You were made to make an impact that transcends this life.

Brand Strategy vs Marketing Strategy: What's the Difference?
Brand strategy and marketing strategy are two distinct but closely related elements of a business's overall strategy. While they share some similarities, there are key differences between the two.

6 Strategies To Hype Up Your Next Launch
Before you slash your prices out of fear no one will buy, put your pen down and read these 6 strategies to bring in more money next launch.