Are you leveraging the search-engine aspect of social media?
When it comes to social media marketing, most business owners think of hopping on trends to get a younger demographic to think they’re relevant.
In all reality, most people are on some form of social media and they use it like a search engine.
If your content isn’t rich with SEO and keywords, you could be leaving money on the table.
..So what does that mean for your business?
You can leverage social media organically to get in front of your ideal client.
Hashtags are not dead or whatever the self-claimed “experts” are saying.
Utilize every inch of social media for your keywords to optimal conversion rates (yes, including your name and bio)
Reduce, reuse, recycle! You best believe your content that works on blogs can work on social media.. just in bite size pieces!
When in doubt, brain dump your content and swap out key phrases and words your ideal client is searching for.
Don’t overcomplicate it. Let it be easy.
If soul-centered marketing sounds like a breath of fresh air, you’re in the right place. Slide in my DMS at @themichellesheerin or my get cozy in my inbox hello@michellesheerin.com.
Xo Michelle
