Revolutionize Your Marketing Strategy: How AI is Transforming the Game
I know AI has some of you freaked out and feeling the ick, but AI is here to stay. So why not embrace it, right? As a marketing coach and copywriter, I've found several ways to use AI to improve my business and clients.
Here’s my list of how we’re currently using AI:
Content ideas/ calendar: Ever feel like you need to put out content, but you have so much noise in your head? You can ask ai for a list of content ideas and grab one that sparks your creativity.
Episodic lists: This is a HUGE game changer for launching. Want to pivot and prime your audience for something you’re launching? Ask AI for an episodic list so you can take them from A to Z in your content without the overwhelm. ORRRR, if you find yourself spiraling and thinking of a million things you want to do/change, use this to help you prioritize it in a manageable order. Want to launch a course or a podcast? Here you go!
Create things your business needs outside of content; Need an onboarding form? Use AI to create it. I know someone who used it to create a new clause in their contract too!
Learn things you would have otherwise paid someone to teach you how to do. Want to learn SEO? Ask AI. Want better hashtags? Ask AI.
Tone; Don’t like the way you wrote something? Ask AI to rewrite it in a [friendlier, more professional, etc.] tone.
What tools am I using?
Chat GPT mostly, but Canva just released AI functions that I’m going to be testing out soon.
If you saw on my Instagram stories, I paid $17 for AI business headshots (Try it on AI). Mostly out of curiosity, I could use those types of pictures for content where I don’t need high-quality images. Not all of these were winners, but definitely worth $17 in my opinion.
Are there slimy ways to use AI?
Sure. But I know you prioritize authenticity and genuine connections, so that you won’t be slimy about it. But already, it’s helped me and my clients get out of our heads, release perfectionism, and work smarter/not harder.
Will AI replace us?
Never. I use this example often with my clients, but anyone can find a workout for free on youtube. So why would someone hire a personal trainer? Because they want personalized support, and AI can’t replace that or even come close.
So why not give it a chance? It may just revolutionize the way you approach marketing.
