the Blog

10 Ideas to Spice Up Your Lead Generation Strategy (that aren't just a PDF freebie)
Generating leads is essential for small businesses to thrive and grow. Effective lead-generation strategies can help small business owners attract potential clients, nurture relationships, and drive conversions. Bored with your PDF freebie? They probably are too. Here are 10 ideas to get you leads on repeat

Revolutionize Your Marketing Strategy: How AI is Transforming the Game
I know AI has some of you freaked out and feeling the ick, but AI is here to stay. So why not embrace it, right? As a marketing coach and copywriter, I've found several ways to use AI to improve my business and clients.
Here’s my list of how I’m currently using AI.

Lessons learned after 1 year of focusing on 1:1 clients
A year ago, I flipped my business model to focus on 1:1 coaching. I knew it meant saying goodbye to some clients and essentially starting over from what I had already built in a year. I'm not saying it was easy, but WOW has it been worth it.
Here's my two (..or five) cents based off my journey. I'm really glad I didn't listen to every other business coach out there who said private coaching wasn't sustainable.