the Blog
10 Ideas to Spice Up Your Lead Generation Strategy (that aren't just a PDF freebie)
Generating leads is essential for small businesses to thrive and grow. Effective lead-generation strategies can help small business owners attract potential clients, nurture relationships, and drive conversions. Bored with your PDF freebie? They probably are too. Here are 10 ideas to get you leads on repeat
An open letter to the Soulful CEO
Your purpose is your north star, and I think you’re ready to return home to your knowing and truth. You were made to make an impact that transcends this life.
Say it with Confidence: Elevate Your Language to Attract Higher Paying Clients
Are you thinking about raising your prices? Before you do, consider elevating your language first. The words and messages you use can help position yourself at a higher price point, even if your offer has stayed the same.
Brand Strategy vs Marketing Strategy: What's the Difference?
Brand strategy and marketing strategy are two distinct but closely related elements of a business's overall strategy. While they share some similarities, there are key differences between the two.