Say it with Confidence: Elevate Your Language to Attract Higher Paying Clients
Are you thinking about raising your prices? Before you do, consider elevating your language first. The words and messages you use can help position yourself at a higher price point, even if your offer has stayed the same. It's all about those higher vibrations, baby!
To sound more confident, don't be afraid to write how you speak. Writing with the quirks and asides that you use in your everyday life is a sure-fire way to sound authentic and self-assured. And confidence is what's going to allow you to charge more. Yes, you read that right. The audacity to charge more is what sets successful businesses apart from their competitors.
Switch your mindset from "how can they be charging that?" to "they charge X so I can definitely charge Y." It's all about changing your perspective and owning your worth.
When it comes to describing your offering, avoid using generic fluff words like "luxury." Instead, focus on the details and stories that make your brand unique. Take the example of the Holiday Inn versus the Ritz Carlton. While both offer a place to rest your head, the Ritz Carlton has nailed something really important in the details - from the signature aroma of fresh fig and wood to the personalized touches that make their guests feel special. By emphasizing the value of what you're offering and highlighting what sets you apart, you can command higher prices and attract higher paying clients.
So, before you raise your prices, elevate your language and let your confidence shine through. You deserve to charge what you're worth, and by owning your value, you can attract clients who are willing to pay for it.
(pssst. this is something I can help you with)