the Blog
Say it with Confidence: Elevate Your Language to Attract Higher Paying Clients
Are you thinking about raising your prices? Before you do, consider elevating your language first. The words and messages you use can help position yourself at a higher price point, even if your offer has stayed the same.
Brand Strategy vs Marketing Strategy: What's the Difference?
Brand strategy and marketing strategy are two distinct but closely related elements of a business's overall strategy. While they share some similarities, there are key differences between the two.